Why Never

If you’ve ever built anything from the ground up, challenged the status quo, or tested the impossible, you’ll understand why we chose “Never” as the brand to embody what we do.

We named it for the ones like us, the individuals that make their companies great. There is no finish line for these people. They set bigger more audacious goals for themselves year after year. They aren’t just doers, they are engineers. They don’t just get the job done, they look for every opportunity to do it better. They are obsessed with growth, disciplined in their craft, and have miles and miles of heart.

They never give up.

President's Profile
Alex Burkart, MA
President & Lead Strategist
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Alex is a strategic intelligence analyst, with a strong foundation in marketing, communications, and strategy. A creative problem solver, with a talent for asking the right questions, he works with presidents, owners, and other decision makers, keeping them informed about their organization, market, and key stakeholders, so they can focus on driving their companies forward. From the initial discovery phase, through the execution of insight driven marketing and communication strategies, he helps clients identify and pursue opportunities to achieve and maintain excellence in their space. 

Marketing Specialties: 

  • Market Research & Consumer Insights

  • SWOT & Strategic Analysis

  • B2B & B2C Business Development

  • Strategic Marketing Planning & Execution

  • Brand Positioning & Customer Journey Mapping

  • Voice-of-the-Customer Experience

  • Content Strategy & Thought Leadership

Communication Specialties:

  • Organizational & Employee Insights

  • Systems Analysis & Strategy

  • Corporate & Industry Relations

  • Organizational Culture & Communication

  • Industrial Organizational Psychology

  • Change Management & Employee Engagement

  • Strategic Design Thinking




Also known for her work as the Mother of Bud Light, AdWoman of the Year, and Co-Founder & President of Zipatoni, Mitch helped grow a 5 member outfit to a 350 person national advertising agency, with a wide array of Fortune 500 clients. 

"He's wicked smart, you should hire him. That's what I tell most people when they ask about Alex. He brings purposeful, reasoned, and goal directed thinking to everything he does. Highly self-motivated, he has a talent for evaluating any problem, finding the best possible answers, and he can execute."