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Change is hard, but expecting people to move without a clear path forward is like convincing a river to carve a new path through solid rock.


Change requires heavy lifting and controlled demolition. You have to make it easy, or you'll be fighting against the current. You might be able to keep it up for a while, but ultimately, it's a failing strategy.


Most people aren't afraid of a good challenge, but they need stability. They need predictable environments so they can focus their instincts on solving the actual problems the work presents instead of wasting time trying to resolve the uncertainty of a path that has yet to be paved.


Recognize it's human nature to follow the path of least resistance and build with this in mind. If you want change to go through smoothly, don't ask people to do the bulk of the work; carve out a path and make it easy.


🌟📚 The Path of Least Resistance for Managers, by Peter Senge


The Path of Least Resistance for Managers - Book Cover

You are never limited by the constraints someone else gives you. If someone gives you a box and tries to put you inside of it, don't think for a second that you can't expand a boundary or break it down altogether and design something new to fit your needs.


Like so many things in life that challenge our comfort zones, there's this pressure we place on ourselves to make us feel like we have to be amazing every step of the way. Looking back on the 200-hour yoga teacher training I (Alex Burkart, President of Never Industries) did with Moonbird Yoga, this was more present than ever.


Blog Post: How Yogis Think Outside the Box

If you're unfamiliar with yoga, teacher trainees are tasked with learning breath-to-movement sequencing, where you must cue complex movements while synchronized with your student's inhales and exhales: inhale your right foot forward, rise up high lunge, exhale fan open warrior two. It's about five months to go from mistaking your left foot with your right hand to guiding a room full of students through a class that leaves them feeling empowered and more connected to their inner selves. 



Imposter syndrome sneaks in, and that voice in your head tries to convince you that you're inadequate and won't make the cut. 


The voice in my head kept saying: if I'm not the best I know I can be by the end of this five-month training, I'm a failure. - Ridiculous, right?!


How do you get past this? 

It starts with stillness and finding your starting point, not the one that was given to you.


A simple inhale and exhale can become the bedrock needed to ground you in some of the roughest storms. When you're able to navigate from where you are confident, you can more easily identify the stressors weighing you down and the boundaries that were given to you that may need to be bent or broken in order to find a path forward that works for you.


For me, the constraint of time, as well as this fabricated expectation of how good I needed to be at each step of the way, were the two walls of the box I was given in teacher training that I realized I could change. When I shifted my mindset to kindness towards myself first and knowledge and mastery second, it created the freedom to progress towards excellence at my pace, completely stress-free.


These instructions are never given out. Most follow the crowd, make assumptions, and never think twice about what rules can be bent or broken.


I always think back to the table scene from Men In Black. Everyone is clearly uncomfortable, but heaven forbid you be seen as awkward or weird for being the one who challenges the status quo in the name of happiness. 



Whether it's a 200-hour yoga training or your daily grind, being able to recognize moments of stress as opportunities to be still and listen is key to identifying the variables both within and outside your control. Once you understand this, you can make the appropriate modifications, controlling what you can while surrendering the rest.


If you can't touch your toes to save your life, bend your knees, rest your belly on the top of your thighs, and focus on lifting your hips up and back while maintaining the connection between your belly and thighs. This will keep your back flat and build the mobility in your hamstrings needed to inch your way closer to a straight-leg forward fold.


If you want to launch a business, change careers, or achieve a life-long goal, don't settle for the constraints someone else gives you. If you want to be a yoga teacher, don't stress about being ready by the end of the program.


The next time you feel boxed in or trapped, remember you can build your own box. Take a breath in and a breath out, and find your footing. Start from your center, not theirs. Observe your surroundings and listen for what you need to move forward, not what expectations you're assuming exist. Make the modifications you need, and chart your own path to success. Control what you can and surrender the rest.

In the ever-evolving landscape of technology, one of the most revolutionary tools at our disposal is ChatGPT. Imagine it as an actor on the stage of digital communication, ready to perform a multitude of roles with just a nudge in the right direction. Whether you're a seasoned professional or just diving into the world of AI, understanding how to direct this talented performer can transform your interaction with technology. Let's break down how to harness the power of ChatGPT, making it simple, accessible, and effective for everyone.


Chat AI Canva Edit

Dave Birss's course on How To Write and Research Using Generative AI is a great resource for anyone with a Premium LinkedIn account. He'll teach you the basics behind what the industry calls prompt engineering or the information you feed ChatGPT to give you a more qualified answer. One of his key points is to use the CREATE prompt format:


Character, Request, Examples, Adjustments, Type, and Extras.


CHARACTER

Imagine Chat GPT is an actor, and you are telling it who it is, how to act, or what to emulate. What's the tone? Who is the one giving you an answer? Are they an expert copywriter? If so, what subject matter expertise do they have?


"You're a talented copy writer and social media manager, with 20 years experience writing high-performing sales copy and engaging social media content."

REQUEST

Add as many details about what you want to be created (think about what you would include in a creative brief). Is it persuasive, educational, entertaining, informational, etc? Is it for a five-year-old or a seasoned professional? What do you want your audience to feel and experience? Is it inspiring or direct?


"Compose a captivating sales page for mechanical engineering services that addresses common pain points. The goal is to intrigue and persuade potential customers to book a meeting."

EXAMPLES

Provide a few examples of what you're looking for. If you have the premium version of ChatGPT, you can upload attachments to pull from specific examples.


"Look to leading engineering service providers' brochures and websites for inspiration. Emulate the clear, concise way they convey complex services, their benefits, and how they address specific client needs."

ADJUSTMENTS

Tell it what to do and not to do. Give ChatGPT direction on what to emphasize or avoid, akin to a director refining an actor's portrayal to fit the vision better—focus on clarity, avoid jargon, and maintain reader engagement.


"Ensure the language is accessible to non-experts without diluting the technical prowess behind the services. Balance technical accuracy with engaging storytelling to highlight case studies or success stories."

TYPE

Tell it what type of content or output you want, i.e., a poem, social post, table, list, blog, newsletter, invitation, subject line, product description, pitch, etc.


"Craft this content in the format of a print-ready brochure, organized with engaging titles, bullet-pointed services and benefits, client testimonials, and a clear call to action for consultations."

EXTRAS

Ask it to provide you with more questions to help it give you a better answer or explore tangents and related research questions. You can also tell it to explain its thinking or how it came to the conclusion it provided you.



Favorite Go-To Uses:

Sample Problem 1: I need a marketing expert with subject matter expertise in a specific topic and someone who can help me find a better way to achieve the tone and style I'm going after, as well as details specific to each target audience.


Prompt: You're a talented copy writer and social media manager, with 20 years experience writing high-performing sales copy and engaging social media content. Take the following blog post (copy and paste your content) and create LinkedIn and Instagram posts for ________ target audience.

Sample Problem 2: I have no knowledge of a specific topic, such as something industry or role-specific, and a jargon-rich email was just sent my way.


Prompt: You're an expert in ______ and _____ and great at explaining complex and jargon-rich topics to general audiences unfamiliar with the subject matter expertise of the topics at hand. Explain "_______" to me in an easy-to-understand way and use an example that makes it easy to visualize.

Sample Problem 3: I have a massive PDF to read over to find something specific that goes beyond a control-F command and requires critical thinking and understanding of the document. Maybe I'm writing a content piece and need insight from the research study, or maybe I'm trying to determine if a 50+ page notice of funding announcement is worth it for my client to explore opportunities.


Prompt: (Upload PDF to ChatGPT-4) | You're an expert in ______ and _____, (then list your questions and judgement criteria you have for said document that you want to discover from reading it).

Guiding ChatGPT is like directing a play where your words shape the script. With a nudge here and there, it's ready to bring your ideas to life. For more tips and tricks, reach out for coffee sometime, and we'll talk more.

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